The Workflow
No project management tools. No standup meetings. No context switching. Just continuous conversation that gets things done.
Natural Conversation
Everything starts with a message in Telegram. No context switching, no opening IDEs, no logging into dashboards. Just text what you need.
“"Create a comparison page for OpenClaw vs ChatGPT with a feature table and pricing section"”
Context & Memory
The assistant remembers everything — previous decisions, brand guidelines, site structure, coding conventions. No need to re-explain context.
“"Update the homepage examples like we discussed" — and it knows exactly what that means.”
Immediate Execution
The assistant doesn't just suggest — it does. Code gets written, files get created, builds get tested, commits get pushed.
“One message → code written → tested → committed → deployed. All in minutes.”
Iterative Refinement
Quick feedback loops. See the result, request changes, iterate. No waiting for availability or scheduling meetings.
“"The examples are too similar — make them show different capabilities" → Fixed and live in 5 minutes.”
What the Assistant Handles
It's not just a chatbot that gives advice. It actually does the work.
Content Creation
- →Writing SEO-optimized page content
- →Creating comparison pages with feature tables
- →Generating persona-specific landing pages
- →Writing how-to guides and tutorials
- →Drafting blog posts and articles
Development
- →Building React components
- →Creating new pages and routes
- →Implementing responsive designs
- →Setting up configuration
- →Debugging and fixing issues
Operations
- →Git commits and pushes
- →Running builds and tests
- →Deploying to production
- →Updating documentation
- →Managing task lists (KANBAN)
Strategy
- →SEO keyword research
- →Content prioritization
- →Competitive analysis
- →Business planning
- →Growth recommendations
48-Hour Timeline
From zero to 70+ pages, deployed and driving traffic.
Foundation
- ✓Scaffolded Next.js site with Tailwind
- ✓Created homepage with problem/solution flow
- ✓Built interactive chat demo component
- ✓Added 10 persona pages
- ✓Deployed to Vercel
Expansion
- ✓Created 10 comparison pages
- ✓Added 18 how-to guides
- ✓Built integration pages
- ✓Wrote 4 full-length blog posts
- ✓Implemented sitemap and SEO
Polish
- ✓Enhanced homepage examples
- ✓Created getting-started guide
- ✓Added feature tables to comparisons
- ✓Built business plan page
- ✓This case study page
The Key Insight
The AI assistant isn't replacing human judgment — it's amplifying it. Every decision about what to build, how to position it, what matters to users — those are human calls. The assistant handles the execution at 10x speed.
Think of it as having a tireless collaborator who can code, write, research, and deploy — available 24/7 in your pocket.
The Technical Setup
🖥️ Where It Runs
OpenClaw runs on a Mac Mini that's always on. It's connected to Telegram, has access to the file system, can run terminal commands, and pushes directly to GitHub. No cloud servers needed.
🧠 The AI Brain
Powered by Claude (Anthropic). The assistant has persistent memory across all conversations, so it remembers project context, decisions, and preferences without being reminded.
🔧 Tools & Skills
The assistant has access to: file read/write, terminal commands, git operations, web browsing, web search, and custom skills for specific tasks like image generation and research.
⏰ Automation
Scheduled jobs run automatically: daily briefings, periodic content checks, reminders. The assistant is proactive, not just reactive.
The Results
What would take weeks took days
Just ~$50 in API usage
Every change is built and tested