Resell the most powerful AI assistant platform — under your brand
White-label OpenClaw and offer it to your clients as your own product. You set the price, own the relationship, and keep the margin. We handle everything else.
Apply to ResellFor agencies, consultants, developers & SaaS builders
How It Works
From application to your first client — three steps
Apply
Send us an email telling us about your business and your clients. We review applications and get back to you fast.
Get your white-label setup
We configure your branded environment — your logo, your domain, your colors. Your clients see your brand, not ours.
Set your margin & resell
You set the price. You own the client relationship. We handle all the infrastructure, updates, and uptime behind the scenes.
What You Get
Everything you need to launch and grow an AI product — without building it yourself
Your Brand, Your Identity
Full white-label setup with your logo, your domain, and your visual identity. Clients experience your product — powered by OpenClaw.
You Set the Price
There's no ceiling. Price it however fits your market. You keep the margin between your rate and ours.
Zero Infrastructure Headaches
We run the platform, handle reliability, ship updates, and keep things running. You focus on your clients and your growth.
Built for Scale
Whether you have 3 clients or 300, the platform scales with you. No limits, no surprises.
You Own the Relationship
Your clients never deal with us. You're the vendor. You control the experience from start to finish.
The Most Powerful Platform
You're not reselling second-tier software. OpenClaw is the go-to AI assistant platform — constantly evolving, always ahead.
Built For You If…
The reseller program is designed for people who already have clients and want to add a serious AI product to their offering
Agencies
Add a high-value AI product to your service stack and offer it to every client
Developers & Freelancers
Package AI assistant capabilities into your client projects without building from scratch
IT Consultants
Offer enterprise-grade AI to businesses who trust you to source the right tools
SaaS Builders
Embed a powerful AI assistant layer into your product without maintaining the infrastructure
You're not reselling just any AI tool.
You're reselling the best in the game.
OpenClaw is the platform serious businesses use to deploy AI assistants that actually work. It's constantly improving, built for scale, and trusted by builders who need reliability — not experiments. When you put your name on it, you're backing a winner.
Apply NowFrequently Asked Questions
What does 'white-label' actually mean?
It means the product looks like yours. Your logo. Your domain. Your brand colors. Clients interact with what they believe is your own platform — OpenClaw powers it invisibly in the background.
Will my clients know it's built on OpenClaw?
No — not unless you tell them. The reseller program is designed for full brand anonymity. Your clients see your product, your name, your identity.
How do I get paid?
You set your own pricing and bill your clients directly. You pay us a wholesale rate, and you keep everything above that. No revenue sharing, no commissions — just a clean margin you control.
Can I customize the branding fully?
Yes. Logo, domain, colors, and product name are all yours to configure. We handle the setup as part of your onboarding.
What happens when OpenClaw improves?
Your clients benefit automatically. OpenClaw is constantly improving — new features, better performance, stronger AI integrations. It all flows through to your white-label platform without any work on your end.
Is there a minimum number of clients required?
No minimums. Whether you're starting with a handful of clients or launching at scale, we're here to support you.
Ready to Launch Your AI Product?
Apply to the OpenClaw Reseller Program and start offering white-label AI to your clients. We'll have you set up and ready to go faster than you'd expect.
Apply to the Reseller ProgramQuestions? Email us at samantha@getopenclaw.ai